What is a Trade-Mark?
Success in business may depend, to a large extent, on message conveyed and image projected. A good or service may be excellent, but if the supplier of the good or service does not stand out, it may be overlooked in favour of a company with a stronger market presence. Trademarks can provide that distinctive identity which differentiates a business' goods or services with that of a competitor.
A trademark is a word, phrase a symbol, a design or any combination thereof used in association with goods (products) or services. It is a useful tool for distinguishing the goods or services of one entity from those of others in the marketplace. A trademark may come to represent not only goods and services, but also the reputation of the provider of such goods and services. As such, a trademark may constitute valuable intellectual property.
What are the Criteria for determining a "Good" Trade-Mark?
The nature of the terms used as a trademark is extremely important from the standpoint of:
- initial registrability; and
- lasting viability as a trademark, since the trademark must be capable of distinguishing the goods or services in relation to which it is used.
In evaluating a trademark, there are four general categories of terms:
- distinctive terms;
- suggestive terms;
- descriptive terms; and
- generic terms.
Generally, the terms that are easiest to register and to protect as trademarks are "distinctive" terms. Distinctive terms are often arbitrary or fanciful terms. They are unmistakably capable of identifying an owner's goods or services without any likelihood of confusion, for the average consumer, with the goods or services of another party.
At the other end of the spectrum, "generic" terms will never be capable of registration. The meaning of a generic term is synonymous with the goods or services themselves (e.g., zipper, escalator, etc...). Generic terms are incapable of distinguishing the goods or services of one party from those of another.
Between these two extremes lie "suggestive" and "descriptive" terms.
A "suggestive" term is one that merely suggests the nature, quality or characteristic of the goods or services in relation to which it is used as a trademark. It is possible for suggestive terms to be registered as trademarks but they make for "weak" trademarks because they often do not provide their owner with the ability to prevent others from using marks which are very similar and used in relation to similar goods or services, or that are identical marks used in relation to different goods or services.
A "descriptive" term describes the nature, quality or characteristic, the intended purpose or function, or the end effect upon the user of the wares or services in relation to which it is used as a trademark. Descriptive terms are not registrable unless, over a period of years, the terms have acquired, in the minds of the public, a special, identifiable meaning (a "secondary meaning") which links the goods or services to the owner of the trademark.
What “classes” should I include with my trademark application?
The USPTO uses the Nice Classification system, which has 45 classes to organize goods and services for trademark applications. Classes 1-34 cover goods, while Classes 35-45 cover services. This system helps in searching the trademark database, assessing fees, and organizing the application process.
It is critically important to choose the correct classes for your trademark. Your application only protects your name or logo within the specific classes you apply for. If you don’t include the correct class, someone else could register or use a similar name in that class — potentially diluting your brand or creating confusion.
However, there is a charge for each class from $250-$350 USD per class, so picking too many classes unnecessarily increases costs, but picking too few leaves you unprotected.
What are the different classes to choose from for my goods or services?
Below are the general classes that follow the NICE class system recognized by the principal trademark bodies throughout the world. You can search the ID Manual to determine which class or classes cover your goods and services.
Please note that you cannot choose the class heading itself, but specific good or services listed within that class.
Goods
Class 1 – Chemicals
Class 2 – Paints
Class 3 – Cosmetics and cleaning preparations
Class 4 – Lubricants and fuels
Class 5 – Pharmaceuticals
Class 6 – Metal goods
Class 7 – Machinery
Class 8 – Hand tools
Class 9 – Electrical and scientific apparatus
Class 10 – Medical apparatus
Class 11 – Environmental control apparatus
Class 12 – Vehicles
Class 13 – Firearms
Class 14 – Jewelry
Class 15 – Musical instruments
Class 16 – Paper goods and printed matter
Class 17 – Rubber goods
Class 18 – Leather goods
Class 19 – Non-metallic building materials
Class 20 – Furniture and articles not otherwise classified
Class 21 – Housewares and glass
Class 22 – Cordage and fibers
Class 23 – Yarns and threads
Class 24 – Fabrics
Class 25 – Clothing
Class 26 – Fancy good
Class 27 – Floor coverings
Class 28 – Toys and sporting goods
Class 29 – Meats and processed foods
Class 30 – Staple foods
Class 31 – Natural agricultural products
Class 32 – Light beverages
Class 33 – Wines and spirits
Class 34 – Smokers’ articles
Services
Class 35 – Advertising and business
Class 36 – Insurance and financial
Class 37 – Building construction and repair
Class 38 – Telecommunications
Class 39 – Transportation and storage
Class 40 – Treatment of materials
Class 41 – Education and entertainment
Class 42 – Computer and scientific
Class 43 – Hotels and restaurants
Class 44 – Medical, beauty and agricultural
Class 45 – Personal and legal
Where Should I Incorporate My Business?
If you have decided on a corporation, you need to choose between a provincial or federal corporation. There are advantages and disadvantages to both and there is no one best solution. Deciding which jurisdiction to choose may depend on the answers provided to these questions:
- Do you plan on doing business in more than one province?
- What percentage of the corporation's directors will be residents of Canada, if any?
- Do I want to have 2 annual corporate reports (one for federal and one for provincial)?
- Do I want to save money now for incorporation, even though it may cost me more in the long run?
The short answer is that most often it's simpler and less expensive to incorporate a provincial corporation in the province your business will be operating in.
Below are the most common factors that are used to decide where to incorporate.
How much does it cost to incorporate a corporation?
One of the most important factors for small businesses when deciding to incorporate is the cost of incorporation. The jurisdiction of incorporation will automatically become criteria for decision because government fees are not the same.
Below are the current government incorporation fees Canadian jurisdictions:
Moreover, if you are incorporating a federal corporation, you must also register extra-provincially. Currently, the provincial fees for a federal corporation which has its registered office in that province are (these are in addition to the federal incorporation fee of $200 indicated above):
In most cases, it is more expensive to incorporate a federal corporation. The one exception is Ontario where there is no provincial registration fee.
IN FACT, IT IS LESS EXPENSIVE TO INCORPORATE A FEDERAL CORPORATION THAN AN ONTARIO CORPORATION IN ONTARIO.
Moreover, there are annual filings. With a federal corporation, there would be 2 annual corporate report filings ($20–40 per year). For provincial corporations there would only be 1 annual report.
How long does it take to incorporate a corporation?
Another important factor when deciding to incorporate is the time it takes. Some jurisdictions are significantly faster than others. Below are the standard processing delays (in business days) that it takes to obtain a certificate of incorporation following the submission of articles of incorporation. Please note additional delays may be due to name approvals.
* Please be advised that the trade name will be filed at the time of incorporation, however, there is a government processing time of approximately 14 business days before the trade name is officially approved.
Protection of Corporate Name and Its Use
The federal corporation has probably the most stringent criteria in granting the right to use a name as the corporation's legal name. There are many factors that are taken into account by federal corporation examiners. Once the name is approved, it provides a significant amount of legal protection, although less than trademarks.
Most provinces offer very little protection of use, and will grant almost any name provided it is not identical. Moreover, if there is any protection, it is limited to that province, unlike federal corporations which afford Canada wide protection.
For example, a federal corporation with its registered office is Ontario is entitled to carry on business must file certain corporate information with the Ontario government. If the corporation uses a name other than its corporate name, this must be registered as well, under the Business Names Act. The Ontario government charges $60 for a five year registration.
In fact, for the best legal protection of a business name, its best to register a trademark.
Click here to learn more.
Are there any residency requirements for corporations?
Another factor that can be important in deciding where to incorporate is the Canadian residency requirements of each jurisdiction. This is especially relevant to foreigners starting a business in Canada. If these requirements are not satisfied, you cannot incorporate in that jurisdiction.
There are no legal requirements that shareholders be Canadian residents, although there may be tax implications for the shareholder or the corporation.
Below are the director residency requirements for each Canadian jurisdiction:
Do I Need a Lawyer to Incorporate?
There is no legal requirement that a lawyer incorporate your business. You can prepare and file the government forms yourself. You may read the government forms and guides if any to assist you. Or you can choose a service like CorpCentre to file your application on your behalf. Click here to order with CorpCentre. You may of course consult with a lawyer who can specifically advise you on your specific circumstances.
How to Select a Corporation's Name?
Choosing a corporate name is probably the most difficult task of incorporating a business. Every corporation must have an acceptable name at the time of their incorporation because the corporation will then exercise its rights and carry out its obligations under this name. All corporate names must conform to various statutory requirements.
The most common concern when trying to select a corporate name is that corporate name cannot be identical to or lead to confusion with another corporation or business already using an identical or similar name.
A corporate name is generally made up of 3 parts:
- Distinctive element;
- Descriptive element; and
- a legal ending.
The distinctive element of the name is the part that makes distinctive from other corporations, i.e. what makes them different. The more different or fanciful the name the better.
The descriptive element describes the main activities or type of business of the corporations.
The legal ending indicates that it is in fact a legal corporation and not just a business registration or partnership. You can choose from the following words: Incorporated, Limited and Corporation, or their respective abbreviations: Inc., Ltd. and Corp.
All corporations MUST have a distinctive element and a legal ending to their names. Some corporations choose not to have a descriptive element.
For example, in the name "Tiger Computers Inc." the word "Tiger" is the distinctive element; the word "Computers" is the descriptive element; and the "Inc." is the legal ending.
Below are other examples of corporations' names:
To increase the chances of your proposed name being accepted or not be in conflict with another business or corporate name or trademark, it is recommended that you choose a name that both accurately describes your business and is as specific and distinct as possible. If your proposed corporate name uses common or popular names, the chances of it being accepted are decreased dramatically. Furthermore, you may be prohibited from using a corporate name, which is either identical or deceptively similar to one that is already used by another corporation or competitor in your jurisdiction.
What am I not allowed to include in a corporation name?
Your corporate name cannot be identical to or lead to confusion with another corporation or business already using an identical or similar name. The criteria typically used to determine if there is confusion include:
- distinctive character of each name and each of their elements
- visual and phonetic similarity
- similarity in the ideas they evoke
- manner in which the names are used
- notoriety of each name
- actual or potential competition between the corporations
- nature and quantity of goods and services offered
- territory and number of persons served by both corporations
Also, there are certain words that are typically prohibited for business corporations. These include:
- Obscene word or wording
- Co-op, co-operative or any variation
- RCMP
- Parliament Hill
- United Nations
- Red Cross
- Housing
- Association
- Any wording that might be confusing with a government institution
- Engineering, Engineers
- College, University, Institute
What is a "Named" Corporation?
Choosing a corporate name is a difficult task since it must conform to a number of legal requirements. Consequently, to increase the chances of your proposed name being accepted, it is recommended that you choose a name that both accurately describes your business and is as specific and distinct as possible.
If your proposed corporate name uses common or popular names, the chances of it being accepted decrease. Furthermore, you may be prohibited from using a corporate name which is either identical or deceptively similar to one that is already used by another corporation or competitor in your jurisdiction.
Can I transfer my DBA to a Corporation?
In some cases, you may decide to take over or continue using an existing sole proprietorship or partnership which has a name that is either identical or similar to your corporation's proposed name. Under these circumstances, the corporation's Articles of Incorporation may be required to be accompanied with additional documents, such as:
1. a consent signed by the sole proprietor or all the partners;
2. an undertaking by the sole proprietor or partnership that dissolution proceedings will begin before the proposed corporation carries on business; and
3. a declaration by the sole proprietor stating that he/she is in fact the sole proprietor or by a partner stating that the consent and undertaking were signed by all the partners.
As always, CorpCentre takes care of all these requirements upon incorporation.
What is a Numbered Corporation?
To speed up the incorporating process and to permit immediate delivery of the Articles of Incorporation, a corporation can, at the request of the people who incorporate the corporation, be assigned a number as its corporate name (for example, 123456 Canada Inc.).
The corporation may then register a DBA/trade name and be known to its customers as doing business under the trade name. Although the corporation must be identified by its actual name (i.e., the number followed by Canada Inc. or Ltd.) for all formal and legal matters and relations (e.g., contracts), the corporation may use its trade name for exterior signs, business cards, letterhead, etc
Should I Incorporate a Named Corporation or a Numbered Corporation?
Even though using a numbered corporation is advantageous since it avoids the delays and expense involved in searching and reserving a corporate name, it is not suited to everyone's needs. In particular, a numbered corporation is not informative in that it does not describe the business in any way. This is one of the major considerations that people take into account when they decide on a corporate name. Moreover, having a numbered corporation may lessen the prestige and credibility associated with your business.
If you decide to incorporate a named corporation using CorpCentre, then CorpCentre will obtain on your behalf the appropriate "name search" report that must be included with the Articles of Incorporation.
However, even if you incorporate a numbered corporation to expedite matters, you can always file a DBA (Doing Business As) or trade name that your corporation is conducting its business.
What Documents do I need to Incorporate?
Typically, most jurisdictions require the filing of Articles of Incorporation and the statutory government incorporation fees. The Articles of Incorporation will be prepared by CorpCentre following your filling out the order form.
Furthermore, if you choose to incorporate a named corporation, you will be required to file a "name search" report (executed by CorpCentre) with the Articles of Incorporation.
What is a Registered Agent?
A registered agent acts as a registered address of the corporation in the province or other jurisdiction of incorporation. The registered agent provides a registered address for the receipt of service of government filings (and in certain cases legal papers) and generally, acts as a local contact for government agencies. The registered agent forwards any such documents and correspondence to the corporation.
Certain provinces require that a corporation incorporated in their territory have a registered agent. Corporations often use a professional registered agent to maintain crucial documents sent from government departments or other agencies separate from other corporate correspondence.